They discovered the competition by reading the newsletter of the Warsaw University of Technology’s Career Office. ‘We were curious about the task, so we registered on the platform, and so began our journey’, says Dominik Gutowski. The journey ended in Paris with the International Finals of L’Oréal Brandstorm 2017. Or maybe it just began for real?

FloChemists Team Members, i.e. Dominik Gutowski, Andrzej Wiśniewski, and Kamila Woźniak study Chemical Technology and participate in the Chemistry Science Club ‘Flogiston’. A competition like Brandstorm formed an opportunity not only to assess their knowledge, skills, and creativity but also to see how the business world operates.

There were two categories in this year’s edition: Brand Challenge and Tech Challenge. Our students decided to try their hand in the latter. They had quite the task – to create a concept of an innovative product for L’Oréal Men Expert, which would attract new consumers – Millennials. In addition to the idea itself, a business plan had to be presented.

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WUT'S researchers work on a range of scientific topics which are explored in different areas and on a different scale. Often the outcome of these helps with the development of new technologies or everyday products to come into being.

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